A responsive website is one which adjusts automatically to fit a device’s screen size – whether that is a mobile phone or a laptop. This ensures the best user experience for your viewer and means they don’t struggle to scroll around a huge website that doesn’t fit their screen.
Globally, mobile usage is rising rapidly and 17% of all web usage came from mobiles this year – a rise of 6% since last year. This figure will keep on rising as the sales of desktop computers slow down and sales of smartphones and tablets rocket.
As mobile phones and tablets are becoming more and more popular, how does your website fair?
Here we explain the reasons why you need a responsive website if you are to survive in today’s online market.
1. To give the users the same experience
If your website is not built to be responsive, it is highly unlikely to offer the same experience for both the smartphone user and desktop user. For example, websites such as Sky.com, ee.co.uk, users experience exactly the same website when using a smartphone as they would do their desktop computer. This is because the website is built to automatically re-size to the screen size of the device being used. An unresponsive website will appear small, won’t fit on the screen and be very difficult to navigate. Users will become frustrated with the experience and may not visit the site again when they are on their laptop or desktop computer.
2. SEO benefits of responsive design
Google recently hinted that responsive websites should now be the industry norm and it’s quite likely it may penalise websites that are not responsive. Google’s recent updates focus on providing a good user experience – and this includes across any device used by a consumer. If you have multiple websites for different devices, you will need different SEO strategies. This becomes more time-consuming and expensive. By keeping it simple with responsive design, you will only need one SEO strategy.
3. The Future
Having a responsive website is much more future-proof than having a different mobile website or app. Devices are being produced in more and more different sizes, which makes creating specific mobile and tablet websites much harder for web designers. By creating just one responsive website, you are ensuring that industry changes in screen size won’t affect your website.
4. Managing responsive design is easier
Managing a website is so much easier using the same domain, rather then multiple domains. Having a separate mobile website or app means much more work ensuring all the websites are updated and working to full capacity.
5. It’s easier to share links
Additionally, if your website has just the one URL – unlike a separate mobile site – then it is much easier to share links. Again Google, sees this as a major factor in rankings, so will improve your SEO.
At Grizzly Bear Design, we always recommend creating responsive websites for our clients. Even if a website doesn’t currently draw lots of visitors from mobile browsing, then it might in the future.
A responsive approach would ensure that those mobile visitors get an experience optimised for them. When we are re-designing and building a website for a client, we’d rather think ahead and make sure they don’t encounter any expensive problems in the future, such as having to create responsive design at a later date.
Give us a call to find out more about how responsive design can future-proof your website and attract as many visitors as possible.